Clutch Affiliate · Affiliate Marketing for CPG Brands

founders

Lisa & Kim.

Kim Biddle

20+ Years CPG · Sales, Partnerships & Influencer Marketing

With 20+ years in sales, advertising, and the natural products world, Kim has built her career on one idea: partnerships beat hype, every time. As co-founder of Clutch Affiliate, she runs the affiliate, influencer, and partnership side — building the strategy, the brand relationships, and the creator communities that actually move revenue. She's worked with some of CPG's top brands and retailers, has no patience for overpromising, and is obsessed with doing the work right. She's grown Clutch into a thriving women-owned agency without a dollar of outside money.

Philly native and former collegiate athlete. Mom to two teens, a dog, and a kitty. Runs on cold brew, lifts heavy, and takes pickleball more seriously than she'll admit.

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Lisa Kimball

25+ Years Sales, Marketing & Operations

With 25+ years in sales and marketing, Lisa brings a rare blend of relationship-first leadership, operational discipline, and community-building experience. She oversees the systems, client operations, accounting, team coordination, and day-to-day execution that keep programs running smoothly. Lisa is passionate about building strong program foundations, meaningful brand partnerships, and communities that drive sustainable growth.

Mom of 4, Yaya to 2 grandbabies. Lisa owned and operated Tampa Succulents for 6 years, teaching succulent design and care workshops. She has a deep stationery and art obsession — collecting art supplies, fountain pens and ink, journaling, planning, and memory keeping. She draws and journals daily, lifts weights, plays pickleball, and believes staying strong is part of living well.

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Talk to a founder.

No sales reps. No discovery call disguised as a pitch. Just Lisa or Kim.

Behind Lisa & Kim is our full crew.

behind the founders

The full crew.

Alliyah

creator & community strategist

5+ years in digital support and brand growth; 3+ years building creator ecosystems, affiliate networks, and engaged communities.

A lover of new places, good food, and unforgettable experiences. Huge animal lover with 3 dogs and 2 cats at home. Does her best work with music or a podcast playing in the background.

Logan Draper

automation genius

Keeps the Clutch engine running behind the scenes. Maintains automations and reporting dashboards, connects the data across every platform our clients use, and keeps the affiliate flywheel spinning. An electronic engineering grad, he brings a systems-minded eye for precision to surfacing program data based on what each client wants to see.

When he's not creating automation magic, Logan loves to play golf and pickleball. He played high-school baseball.

Joseph Byers

reporting genius

Helps keep Clutch's reporting sharp. Maintains the dashboards and ties together data across all our partner platforms, keeping the flywheel flying and giving clients clear visibility into every KPI.

Currently a business major at Penn State University. Was captain of his high school boys' volleyball team senior year. Loves reading a good book in his free time.

what we do

What we do.

We build and run affiliate programs that actually perform — either directly for brands or white-labeled for agencies.

our affiliate ecosystem

One connected engine.

Most agencies run one channel and call it a program. We have the ability and experience to run every affiliate channel as one connected engine — Amazon, DTC, publisher, TikTok, and PR affiliate, all working together. When the channels move as one, they create a halo: each one amplifies the others, compounding awareness into sales and sales into more awareness. The whole thing pulls harder than any single channel ever could on its own.

That's where affiliate works hardest. And it's where we do our best work — lower retainer than stacking specialist agencies, sharper strategy because one team sees the whole picture.

how to work with us

Four ways in.

→ 01 · most value

Run the Whole Ecosystem

The flywheel. We run affiliate, creator, and PR across every channel that fits your business. One team, one strategy, one report. This is where we deliver the most value.

→ 02

Run a Channel or Two

Not ready for the full picture? Pick what you need — Amazon, retail, publisher, DTC, creator, or PR — and we'll run it like it's our own. You can always expand later.

→ 03

Audits & One-Off Projects

Existing program underperforming? We'll dig in, find the gaps, and hand you a plan — or execute it.

→ 04

Education & Training

Prefer to run it in-house? We'll get your team up to speed and hand over the reins. Works for brands building internal capability or agencies adding affiliate to their offering.

what's inside the work

Program building · Day-to-day management · Publisher & creator partnerships · UGC & influencer programs · Light PR · Real-time performance dashboards built for every client

channels we serve

Amazon · Retail Affiliate · Publisher Affiliate · DTC · TikTok Shop (via partner)

Want to see what your flywheel could look like? Let's talk.

Book a Call Request an Audit

Grow every affiliate channel — as one program.

Real results.

30+ cpg brands

Lisa & Kim.

Talk to a founder.

What we do.

One connected engine.

Four ways in.

How we work.

The stack behind the work.

Let's talk.